PRIVACY POLICY

MB Sports Medicine operates mbsportsmedicine.com and the MB Performance training studios in San Diego. This policy explains what personal information we collect, why we collect it, and the choices you have.

Information We Collect

We collect information you give us directly, including:

• Contact details — your name, email address and phone number, submitted through a form on this website, a lead form on Facebook or Instagram, or a direct message.
• Goals and intake information — your training goals and any pain, injury or physical limitation you choose to tell us about, so we can match you with the right coach and program.
• Booking and payment records — sessions scheduled and services purchased. Card payments are handled by our payment provider; we do not store full card numbers.

We also collect limited technical information automatically when you visit this site, such as your IP address, browser type, pages viewed and the ad or link that referred you. This is gathered through cookies and similar technologies.

How We Use Your Information

• To contact you about an intro session, consultation or inquiry you submitted
• To schedule, deliver and follow up on training and rehabilitation services
• To send you offers, updates and educational content, where you have not opted out
• To measure and improve our advertising and website performance
• To meet legal, tax and recordkeeping obligations

Advertising and Lead Forms

We advertise on Meta platforms (Facebook and Instagram). If you submit a lead form on one of those platforms, Meta shares the information you provided with us and a coach contacts you directly. Meta's own handling of that information is governed by the Meta Privacy Policy.

We use the Meta Pixel and similar tools on this website to understand which ads lead to inquiries and to show ads to people likely to be interested in our services. You can manage ad personalization in your Facebook and Instagram settings, and you can control cookies through your browser settings.

Calls, Texts and Email

How We Share Information

We do not sell your personal information. We share it only with:

• Service providers that operate our business on our behalf — scheduling and CRM software, email and text messaging platforms, payment processors and website hosting — each permitted to use the information only to provide services to us.
• Advertising platforms, in the limited ways described above.
• Legal authorities, when required by law or to protect our rights, our staff or the safety of others.

Health-Related Information

MB Sports Medicine provides fitness training and performance coaching. We are not a physical therapy clinic and do not diagnose or treat medical conditions. Information you share about pain, injury or physical limitations is used solely to design your program and keep your training safe. We treat it as confidential and do not share it for advertising purposes.

Data Retention and Security

We keep your information for as long as needed to provide services and meet our legal obligations, then delete or de-identify it. We use reasonable administrative and technical safeguards to protect it, though no method of transmission or storage is completely secure.

Your California Privacy Rights

If you are a California resident, you may have the right to request access to the personal information we have collected about you, request that we delete or correct it, and request details about how it has been disclosed. You may also opt out of the sharing of personal information for cross-context behavioral advertising. We will not discriminate against you for exercising these rights.

To make a request, email mbsportsmedicine@gmail.com or call 858.353.1769. We may need to verify your identity before responding.

Children

This website and our advertising are directed to adults. We do not knowingly collect personal information from anyone under 16 without parent or guardian involvement. Minors train with us only when a parent or guardian has provided consent directly.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects the most recent version.

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